Cherry Hears



As the flagship CSR advocacy of the company, Cherry Hears is a program that caters to the indigent, deaf sector.

 

While aiming to promote proper use of mobile technology among its product users, Cherry Mobile desires to reach out to those who have damaged hearing, either by birth or by some acquired disease. For this reason, the program Cherry Hears was born.


 


Educational Assistance

 

Cherry Mobile gives educational assistance to selected students of Philippine School for the Deaf (PSD), the largest national school committed to give basic education to the deaf, and Philippine Institute for the Deaf (PID), a private oral school that aims to develop their students to cope with the challenges of society by teaching them to speak. Cherry Hears intends to touch lives of people with hearing impairment across age groups by helping them receive the future they deserve regardless of their physical impairment.


 






Cherry Hears Barangay Caravan

 

Cherry Hears Barangay Caravan is a project targeted at communities with the aim of providing free ear check-ups, hearing tests, and speech and psychological assessments for special children. It is a community-based outreach intended to serve special children in the communities whose conditions are unassessed and thus do not receive the appropriate education they need. It aims to assess as many children as possible for early detection and early intervention; provide counseling to families with special children; and create awareness about the prevention of disabilities among children. The caravan also caters to adults with hearing problems.


 

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