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OFW Family Takes Center Stage on Cherry Mobile’s Christmas Campaign

October 22, 2015
In a world that is increasingly becoming smaller and interconnected, it is a relief to have someone bridge in the gap for certain people who still feel the lingering distance. For many, going out of the country is as easy as going to a neighboring city. But for others who find it hard to earn a living, it is a long stretch to endure.
 
Stories of overseas Filipino workers (OFWs) are not a new thing. Oftentimes there are employees who give up comfortable jobs here in exchange for challenging and less suitable jobs but with higher wages abroad. Some sad love stories end in estranged relationships, unable to bear the distance. Even more, families become broken because either one or both parents had to work abroad to provide for the family. Kids grow without parents; and parents, after a few years, return tired and used up – all to find a furnished house but no longer a home.
 
This season presents itself as a challenge to exert greater effort in reliving the spirit of love and thanksgiving. This time around, the season of sharing and caring ought to be redefined with the passion for true happiness rekindled. This Christmas, it will no longer be just about gifts and activities. It is about time that the family come and celebrate together.
 
This year, someone cares enough to make others a little happier by bringing loved ones from abroad to their homes in time for Christmas. Through the #CherryChristmas promo, Cherry Mobile gives several OFWs an opportunity to be reunited with their families. This promo invites participants to share their wishes to celebrate Christmas with their loved ones. They can do this by uploading a short video using the #CherryChristmas app on the official Cherry Mobile Facebook page. All active Filipino Facebook users with a family member working abroad can join the promo.

The launch of the #CherryChristmas promo took place early in October, introducing Piolo Pascual as the face of the OFW campaign. Since 2009 the company invested on corporate social responsibility to benefit different sectors of society and uplift the lives of Filipinos. This season of the year, Cherry Mobile pays tribute to the nation’s modern day heroes.
 
Brand ambassador Piolo Pascual relates to the yearning of OFWs for home especially during the Christmas season. He affirms how proud he is for being part of a brand that supports and connects the Filipino family together.
Brand ambassador Piolo Pascual relates to the yearning of OFWs for home especially during the Christmas season. He affirms how proud he is for being part of a brand that supports and connects the Filipino family together.


For more details on the mechanics of the #CherryChristmas promo, visit facebook.com/cherrymobile.
 
Cherrymobile Philippines, read more
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